Forum Braga presents exclusive Olfactory Identity on its 7th anniversary
Forum Braga presents exclusive Olfactory Identity on its 7th anniversary
Forum Braga presents exclusive Olfactory Identity on its 7th anniversary
Fragrance developed in partnership with Nortempresa pays tribute to the nature, culture and emotional memory of Braga
Forum Braga marks its 7th anniversary with a sensory and innovative initiative: the creation of an exclusive Olfactory Identity, developed in partnership with Nortempresa, one of Portugal’s leading perfumery and cosmetics companies, headquartered in the city of Braga. The official presentation took place this Wednesday, September 11, at 12:00, in a session addressed to media outlets and institutional partners.
Designed to enhance the sensory experience of its visitors, this fragrance was carefully crafted to reflect the identity of Forum Braga, the natural surroundings of the venue and the emotional connection it seeks to create with the public. The creation of this perfume stems from a strategic collaboration between Nortempresa and InvestBraga, reinforcing a shared commitment to culture, innovation and local identity.
“We wanted to create something more than just a fragrance — a true representation of Braga’s soul,” said Daniel Vilaça, CEO of Nortempresa, during the presentation.
The olfactory composition brings together sophisticated and symbolic notes that evoke elements of Braga’s geography and natural heritage:
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Top Notes: Violet, Iris and Cardamom — inspired by the freshness and serenity of Parque das Camélias, adjacent to Forum Braga.
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Heart Notes: Cedarwood, Leather and Papyrus — representing the strength and grandeur of Monte do Picoto, symbolizing the connection between nature and the city’s history.
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Base Notes: Sandalwood and Amber — evoking the calm and depth of Parque da Ponte, bringing warmth and longevity to the fragrance.
The presentation of this olfactory identity marks a new chapter in the evolution of the Forum Braga brand, making it even more distinctive, sensory and emotionally engaging. For InvestBraga, this fragrance represents a contribution to the creation of lasting memories that remain with everyone who visits the venue.
Over the past 7 years, Forum Braga has established itself as one of the main cultural, economic and social hubs in Northern Portugal, hosting approximately 1,500 events, including more than 500 shows and over 300 congresses, and welcoming over 3.5 million visitors.
It is a versatile and forward-thinking venue, prepared to meet the demands of the future and capable of hosting events of all scales — from small meetings of 20 people to large productions with over 20,000 attendees. With a vocation for fairs, exhibitions, congresses, concerts and a wide variety of scientific, recreational and sporting events, Forum Braga is, above all, a space designed for people.
A true meeting point for business, culture and experiences — and now, with the launch of its exclusive olfactory identity, it adds a new sensory dimension to its offering, deepening the emotional connection with each visitor.
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